Sample Answer
For a DTC wellness brand, I built a full Meta funnel that grew ROAS from 1.4 to 2.8 over six weeks. We kept one consistent brand spine across all stages: same color palette, logo lockup, typefaces, and a recurring “hero capsule” graphic so people would instantly recognize us. Top-of-funnel was thumb-stopping and educational: bold background colors, quick-motion animations, and short benefits (“Sleep better in 7 days”) with minimal copy and no hard CTA. CTR there was ~1.8%. Mid-funnel retargeting shifted to social proof. We reused the same colors and hero graphic, but added UGC frames, star ratings, and pulled quotes; CTR jumped to ~2.4% on those. Bottom-of-funnel focused on clarity and urgency: static or very light-motion images, clean layouts, price and offer visible above the fold, and a strong “Try it risk-free” CTA. Keeping the visual language consistent while tightening the message each step helped drive a 22% lift in purchase rate from retargeting.
Keywords
In your civil engineering studies, what specific design coursework or project work did you complete related to irrigation channels or canals (e.g., design of lined/unlined canals, distributaries, minors)? Describe one such design in detail, including how you determined discharge, permissible velocity, section dimensions, and lining choice for Gujarat-type soil and climate conditions.
Based on your hydrology and irrigation engineering background, explain how you would estimate the irrigation water requirement for a kharif crop in a semi-arid region of Gujarat. Walk me through each step: from reference evapotranspiration estimation, crop coefficient selection, effective rainfall calculation, to arriving at canal discharge for a given command area.
Walk me through a recent multi-channel digital marketing campaign you managed end-to-end. How did you set objectives, choose channels, allocate budget, and measure success?
In your resume you note improving or optimizing [a process, KPI, or metric]. What specific baseline metrics did you start from, what steps did you personally take, and how did you verify that the improvement was due to your changes rather than external factors?
On your resume you mention working on a cross-functional project (e.g., involving multiple teams or stakeholders). Describe a situation from that project where priorities conflicted—how did you navigate the trade-offs and what was the final outcome?