Sample Answer
For a fintech app launch, I produced a 90‑second motion-graphics explainer to introduce a new automated savings feature. Problem: Marketing needed a clear, mobile-first story that increased activation of the feature at launch. Solution: I co-wrote the script with the PMM, structured as “problem → tension → resolution → proof”. I created the storyboard and style frames in Figma, then built the animation in After Effects using Lottie-compatible assets for social cutdowns. I handled all editing and sound design in Premiere Pro. Impact: The video became the hero asset on the landing page and in lifecycle emails. Compared to the previous launch, click-to-activate improved by 36%, video completion rate hit 72%, and the campaign drove a 19% lift in 7‑day feature adoption (measured via Mixpanel and HubSpot).
Keywords
Based on your hydrology and irrigation engineering background, explain how you would estimate the irrigation water requirement for a kharif crop in a semi-arid region of Gujarat. Walk me through each step: from reference evapotranspiration estimation, crop coefficient selection, effective rainfall calculation, to arriving at canal discharge for a given command area.
In your civil engineering studies, what specific design coursework or project work did you complete related to irrigation channels or canals (e.g., design of lined/unlined canals, distributaries, minors)? Describe one such design in detail, including how you determined discharge, permissible velocity, section dimensions, and lining choice for Gujarat-type soil and climate conditions.
Walk me through a recent multi-channel digital marketing campaign you managed end-to-end. How did you set objectives, choose channels, allocate budget, and measure success?
In your resume you note improving or optimizing [a process, KPI, or metric]. What specific baseline metrics did you start from, what steps did you personally take, and how did you verify that the improvement was due to your changes rather than external factors?
On your resume you mention working on a cross-functional project (e.g., involving multiple teams or stakeholders). Describe a situation from that project where priorities conflicted—how did you navigate the trade-offs and what was the final outcome?