Sample Answer
In 2022, I led a routine immunization catch‑up campaign in a district where coverage had dropped below 60%. The goal was to push it above 80% in three months by aligning everyone around a single, clear message: “Every child, every village, on time.” We had district health officials, three NGOs, local ulema, and two FM radio stations, all with their own messaging styles. Early drafts were all over the place—some focused on COVID, others on polio only. I organized a one‑day messaging workshop where we reviewed refusal data, agreed on three core talking points, and developed a shared script in Pashto and Urdu. I then set up a weekly WhatsApp group to share radio schedules, mosque sermon themes, and field feedback. We used a simple tracker to log mentions of the unified slogan. After two campaign rounds, RI coverage in targeted UCs rose from 58% to 82%, and rumor‑based refusals dropped by about 35% according to our missed-children data.
Keywords
Walk me through a recent multi-channel digital marketing campaign you managed end-to-end. How did you set objectives, choose channels, allocate budget, and measure success?
On your resume you mention working on a cross-functional project (e.g., involving multiple teams or stakeholders). Describe a situation from that project where priorities conflicted—how did you navigate the trade-offs and what was the final outcome?
In your civil engineering studies, what specific design coursework or project work did you complete related to irrigation channels or canals (e.g., design of lined/unlined canals, distributaries, minors)? Describe one such design in detail, including how you determined discharge, permissible velocity, section dimensions, and lining choice for Gujarat-type soil and climate conditions.
Based on your hydrology and irrigation engineering background, explain how you would estimate the irrigation water requirement for a kharif crop in a semi-arid region of Gujarat. Walk me through each step: from reference evapotranspiration estimation, crop coefficient selection, effective rainfall calculation, to arriving at canal discharge for a given command area.
In your resume you note improving or optimizing [a process, KPI, or metric]. What specific baseline metrics did you start from, what steps did you personally take, and how did you verify that the improvement was due to your changes rather than external factors?