How do you typically plan and manage your content calendar for multiple platforms (e.g., short-form video, social posts, blog/email)? Describe the tools, workflows, and metrics you rely on to keep content consistent and on-brand.

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VirtualInterview.AI · Accepted Answer

For multi-platform planning, I start from a quarterly content strategy tied to product and campaign milestones, then break that into a rolling 6–8 week calendar. I usually house everything in Notion or Asana with a Kanban-style board: ideas → drafting → review → scheduled → live. Each card includes target persona, key message, CTA, and channels (e.g., TikTok/Reels, LinkedIn, blog, email). I draft in Google Docs, manage assets in a shared Drive, and schedule via tools like Buffer or Sprout. Brand consistency comes from a clear messaging doc and visual guidelines that I keep linked in every brief. On a weekly basis, I track post-level metrics—reach, saves, shares, CTR, watch time—and roll them up into a simple dashboard so I can spot what’s working and repurpose top performers. That approach helped me increase social engagement by 38% and email click-throughs by 22% over two quarters.

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