Sample Answer
My process is pretty structured. I start with discovery: stakeholder interviews, a quick brand health survey, and a competitive audit using tools like Similarweb, Crunchbase, and a Miro board to map positioning and visual territories. I’ll also run a lightweight perception survey with 30–50 customers to understand current associations. From there, I define the strategic platform: purpose, personality, and design principles, usually captured in Figma and FigJam. Once that’s aligned, I move into visual exploration: moodboards, type and color studies, logo territories. I work in Figma/Illustrator for system exploration and use plugins like Contrast and Stark for accessibility. After we converge on a direction, I build a scalable system: tokens, grids, components, and example use cases across web, product, and marketing. I stress-test it with 3–5 real campaigns and product screens. Finally, I document everything in a living design system (ZeroHeight or Notion + Figma library) and run training sessions to drive adoption, tracking usage and support tickets to measure success.
Keywords
In your civil engineering studies, what specific design coursework or project work did you complete related to irrigation channels or canals (e.g., design of lined/unlined canals, distributaries, minors)? Describe one such design in detail, including how you determined discharge, permissible velocity, section dimensions, and lining choice for Gujarat-type soil and climate conditions.
Based on your hydrology and irrigation engineering background, explain how you would estimate the irrigation water requirement for a kharif crop in a semi-arid region of Gujarat. Walk me through each step: from reference evapotranspiration estimation, crop coefficient selection, effective rainfall calculation, to arriving at canal discharge for a given command area.
Walk me through a recent multi-channel digital marketing campaign you managed end-to-end. How did you set objectives, choose channels, allocate budget, and measure success?
On your resume you mention working on a cross-functional project (e.g., involving multiple teams or stakeholders). Describe a situation from that project where priorities conflicted—how did you navigate the trade-offs and what was the final outcome?
Can you explain how you would tailor your sales approach for selling medical products in the telecommunications industry?