Sample Answer
Situation: At NovaApps, we launched a new productivity tool and needed a cohesive in-app onboarding plus marketing campaign across web, social, and app stores. Task: I owned the end-to-end creative experience, aligning UI/UX, motion, and brand visuals to drive trial conversions. Action: I redesigned the onboarding flow in Figma, simplified the IA, and created a unified design system. I scripted and edited 3 micro-tutorial videos in After Effects/Premiere Pro, then produced supporting graphics in Illustrator for landing pages, app store screenshots, and paid ads. I set weekly checkpoints with marketing and product, using a shared Figma and Notion board for feedback and asset tracking. Result: Onboarding completion increased from 42% to 71%, trial-to-paid conversion rose 19%, and campaign CPC dropped 23% within six weeks.
Keywords
Walk me through a recent multi-channel digital marketing campaign you managed end-to-end. How did you set objectives, choose channels, allocate budget, and measure success?
In your civil engineering studies, what specific design coursework or project work did you complete related to irrigation channels or canals (e.g., design of lined/unlined canals, distributaries, minors)? Describe one such design in detail, including how you determined discharge, permissible velocity, section dimensions, and lining choice for Gujarat-type soil and climate conditions.
Based on your hydrology and irrigation engineering background, explain how you would estimate the irrigation water requirement for a kharif crop in a semi-arid region of Gujarat. Walk me through each step: from reference evapotranspiration estimation, crop coefficient selection, effective rainfall calculation, to arriving at canal discharge for a given command area.
In your resume you note improving or optimizing [a process, KPI, or metric]. What specific baseline metrics did you start from, what steps did you personally take, and how did you verify that the improvement was due to your changes rather than external factors?
On your resume you mention working on a cross-functional project (e.g., involving multiple teams or stakeholders). Describe a situation from that project where priorities conflicted—how did you navigate the trade-offs and what was the final outcome?