Describe a situation where you had to manage conflicting stakeholder priorities (e.g., product vs. marketing) while working on a single analytics project. How did you gather requirements, set expectations, and keep stakeholders aligned on scope, timelines, and trade-offs?

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VirtualInterview.AI · Accepted Answer

In my last role, I owned an analytics project to understand a drop in signup-to-purchase conversion. Product wanted deep funnel diagnostics across all segments; marketing wanted fast answers on which channels to scale before the next quarterly planning cycle. Both wanted it “this week.”

I started with a 45‑minute joint kickoff where I had each group rank their top questions and forced a simple MoSCoW (must/should/could) list. That made the conflict visible and helped us agree on a v1 focused on three must-haves: overall funnel by channel, by device, and basic cohort retention. I shared a one‑page brief with scope, explicit non‑goals, and a 10‑day timeline.

I ran daily 15‑minute check‑ins the first week and pushed trade‑off decisions back to them: "If we add creative-level analysis, what should we drop?" We shipped v1 in 9 days, identified a 22% drop on mobile from paid social, and that insight guided a campaign and UX tweak that recovered about 8% conversion in the next month.

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