Sample Answer
With a new product and almost no data, I start by over-investing in customer and market understanding. I’ll talk to the product and sales teams, pull any win/loss notes, and write 2–3 hypothesis personas with specific pains and use cases. From there, I use a mix of tools: SEMrush/Ahrefs and Google Keyword Planner for core keyword sets, plus Similarweb and competitor site scans to see what terms are already driving traffic in the category. I group keywords into intent buckets (problem-aware, solution-aware, branded) and build small, tightly themed ad groups and content clusters. On the audience side, I’ll use LinkedIn/Facebook interest and lookalike audiences based on CRM lists or waitlist signups, then layer in behaviors and exclusions. First 30 days, I treat campaigns as paid research: broad match with strict negatives, low bids, and granular tracking. I’m looking for early indicators like CTR, quality score, and assisted conversions to quickly double down on winners and pause poor segments.
Keywords
Based on your hydrology and irrigation engineering background, explain how you would estimate the irrigation water requirement for a kharif crop in a semi-arid region of Gujarat. Walk me through each step: from reference evapotranspiration estimation, crop coefficient selection, effective rainfall calculation, to arriving at canal discharge for a given command area.
In your civil engineering studies, what specific design coursework or project work did you complete related to irrigation channels or canals (e.g., design of lined/unlined canals, distributaries, minors)? Describe one such design in detail, including how you determined discharge, permissible velocity, section dimensions, and lining choice for Gujarat-type soil and climate conditions.
Walk me through a recent multi-channel digital marketing campaign you managed end-to-end. How did you set objectives, choose channels, allocate budget, and measure success?
In your resume you note improving or optimizing [a process, KPI, or metric]. What specific baseline metrics did you start from, what steps did you personally take, and how did you verify that the improvement was due to your changes rather than external factors?
On your resume you mention working on a cross-functional project (e.g., involving multiple teams or stakeholders). Describe a situation from that project where priorities conflicted—how did you navigate the trade-offs and what was the final outcome?