Sample Answer
In my last role, I managed a Google Ads account for a company with three core product lines and very different ACV and sales cycles. I structured campaigns by product line first, then split by intent: brand, high-intent non-brand, and upper-funnel discovery. Within each, I grouped keywords tightly by theme and match type, and used separate campaigns for top performers so I could protect budget. High-ACV product campaigns used tCPA bidding; lower-ACV, higher-volume products moved to tROAS once we had enough data. Budgets were allocated based on historical ROAS and marginal CPA, with 60–70% going to proven high-intent campaigns and 20–30% reserved for testing new keywords and creatives. Daily, I watched spend, CPC, and conversion volume to catch anomalies. Weekly, I focused on CPA, ROAS, search terms, and device/audience performance, then reallocated 10–20% of budget toward the best-performing segments.
Keywords
Based on your hydrology and irrigation engineering background, explain how you would estimate the irrigation water requirement for a kharif crop in a semi-arid region of Gujarat. Walk me through each step: from reference evapotranspiration estimation, crop coefficient selection, effective rainfall calculation, to arriving at canal discharge for a given command area.
In your civil engineering studies, what specific design coursework or project work did you complete related to irrigation channels or canals (e.g., design of lined/unlined canals, distributaries, minors)? Describe one such design in detail, including how you determined discharge, permissible velocity, section dimensions, and lining choice for Gujarat-type soil and climate conditions.
Walk me through a recent multi-channel digital marketing campaign you managed end-to-end. How did you set objectives, choose channels, allocate budget, and measure success?
In your resume you note improving or optimizing [a process, KPI, or metric]. What specific baseline metrics did you start from, what steps did you personally take, and how did you verify that the improvement was due to your changes rather than external factors?
On your resume you mention working on a cross-functional project (e.g., involving multiple teams or stakeholders). Describe a situation from that project where priorities conflicted—how did you navigate the trade-offs and what was the final outcome?