Sample Answer
During my last internship in operations analytics, our manager felt our weekly onboarding reports weren’t telling us why new users were dropping off. I framed the question as: “Where exactly in the first 14 days are we losing people, and what patterns predict that?” I wrote SQL queries that joined signups, feature-usage, and support-ticket tables for about 60k new accounts over six months, aggregating by day and cohort. I added checks on row counts, null rates, and spot-checked random users against the app’s admin UI to validate the data. The analysis showed that users who didn’t complete profile setup in the first 48 hours were 3.2x more likely to churn. I recommended a triggered email and in-app prompt focused on profile completion. After this change, the team saw a 17% increase in 30-day activation over the next quarter.
Keywords
Walk me through a recent multi-channel digital marketing campaign you managed end-to-end. How did you set objectives, choose channels, allocate budget, and measure success?
On your resume you mention working on a cross-functional project (e.g., involving multiple teams or stakeholders). Describe a situation from that project where priorities conflicted—how did you navigate the trade-offs and what was the final outcome?
In your civil engineering studies, what specific design coursework or project work did you complete related to irrigation channels or canals (e.g., design of lined/unlined canals, distributaries, minors)? Describe one such design in detail, including how you determined discharge, permissible velocity, section dimensions, and lining choice for Gujarat-type soil and climate conditions.
Based on your hydrology and irrigation engineering background, explain how you would estimate the irrigation water requirement for a kharif crop in a semi-arid region of Gujarat. Walk me through each step: from reference evapotranspiration estimation, crop coefficient selection, effective rainfall calculation, to arriving at canal discharge for a given command area.
Can you explain how you would tailor your sales approach for selling medical products in the telecommunications industry?