Sample Answer
I built an SQL + Tableau analysis to investigate a 15% month-over-month drop in paid conversions. I joined transaction, marketing attribution, and product-event tables and discovered a growing mismatch: 18% of conversions were being double-attributed due to a legacy attribution script. Data challenges included inconsistent event timestamps and NULL campaign IDs; I cleaned timestamps to UTC, backfilled missing campaign IDs using IP and session heuristics, and documented assumptions. I presented a dashboard showing corrected conversion funnels and scenario modeling that estimated a 12% undercount of organic conversions. After I validated results with A/B checks on a two-week sample, the marketing director paused a planned $250K campaign reallocation and we fixed the attribution script, recovering accurate reporting within a month.
Keywords
Based on your hydrology and irrigation engineering background, explain how you would estimate the irrigation water requirement for a kharif crop in a semi-arid region of Gujarat. Walk me through each step: from reference evapotranspiration estimation, crop coefficient selection, effective rainfall calculation, to arriving at canal discharge for a given command area.
In your civil engineering studies, what specific design coursework or project work did you complete related to irrigation channels or canals (e.g., design of lined/unlined canals, distributaries, minors)? Describe one such design in detail, including how you determined discharge, permissible velocity, section dimensions, and lining choice for Gujarat-type soil and climate conditions.
Walk me through a recent multi-channel digital marketing campaign you managed end-to-end. How did you set objectives, choose channels, allocate budget, and measure success?
In your resume you note improving or optimizing [a process, KPI, or metric]. What specific baseline metrics did you start from, what steps did you personally take, and how did you verify that the improvement was due to your changes rather than external factors?
On your resume you mention working on a cross-functional project (e.g., involving multiple teams or stakeholders). Describe a situation from that project where priorities conflicted—how did you navigate the trade-offs and what was the final outcome?