Sample Answer
Context: At General, our growth team asked to add a 20% off banner and an email capture modal into our highest-revenue checkout flow. An initial unmoderated usability test (UserTesting + GA funnels) showed checkout completion dropping from 72% to 61%. Action: First, I framed it as a shared problem: "How do we keep the promo value without hurting revenue?" I pulled a quick triage dashboard in GA and Amplitude to isolate impact by device and traffic source, and ran a 5-user moderated test focusing on hesitation points. We found the modal was interrupting intent at the payment step and the banner looked like an ad, triggering banner blindness and distrust. I ran a design spike with three variants: (A) inline promo in cart summary, (B) exit-intent modal at cart, (C) post-purchase sign-up on confirmation screen. I partnered with marketing to define success metrics: maintain at least 70% checkout completion while adding +8–10% email capture. We set up an A/B/C test via Optimizely. Result: Variant C won: checkout completion rebounded to 73% (+12% vs. degraded flow) and email capture increased by 14%. We documented the pattern in our growth UX guidelines: "No disruptive modals past shipping step; promos integrated, not overlaid, in critical flows."
Keywords
On your resume you mention working on a cross-functional project (e.g., involving multiple teams or stakeholders). Describe a situation from that project where priorities conflicted—how did you navigate the trade-offs and what was the final outcome?
Walk me through a recent multi-channel digital marketing campaign you managed end-to-end. How did you set objectives, choose channels, allocate budget, and measure success?
In your resume you note improving or optimizing [a process, KPI, or metric]. What specific baseline metrics did you start from, what steps did you personally take, and how did you verify that the improvement was due to your changes rather than external factors?
Based on your hydrology and irrigation engineering background, explain how you would estimate the irrigation water requirement for a kharif crop in a semi-arid region of Gujarat. Walk me through each step: from reference evapotranspiration estimation, crop coefficient selection, effective rainfall calculation, to arriving at canal discharge for a given command area.
In your civil engineering studies, what specific design coursework or project work did you complete related to irrigation channels or canals (e.g., design of lined/unlined canals, distributaries, minors)? Describe one such design in detail, including how you determined discharge, permissible velocity, section dimensions, and lining choice for Gujarat-type soil and climate conditions.