Sample Answer
On a pricing analytics project, my manager gave me some pretty direct feedback on an A/B test analysis I’d done. I’d focused heavily on statistical significance, but I hadn’t pressure-tested my assumptions or communicated limitations clearly. He pointed out that I used a t-test even though the lift in conversion was small and the sample size was borderline, and I’d buried key caveats in a long appendix. I went back and rebuilt the analysis using a Bayesian approach, added power calculations, and ran sensitivity checks on a few key assumptions. I also rewrote the deck to lead with a one-page summary: impact estimate (2.3% ± 1.1% conversion lift), confidence intervals, and clear “what this analysis can’t tell us.” As a result, the team felt comfortable rolling out to 50% of traffic instead of 100%, and we made iterative adjustments that ultimately drove a 3.1% lift in revenue per visitor over the next quarter.
Keywords
Walk me through a recent multi-channel digital marketing campaign you managed end-to-end. How did you set objectives, choose channels, allocate budget, and measure success?
Based on your hydrology and irrigation engineering background, explain how you would estimate the irrigation water requirement for a kharif crop in a semi-arid region of Gujarat. Walk me through each step: from reference evapotranspiration estimation, crop coefficient selection, effective rainfall calculation, to arriving at canal discharge for a given command area.
In your civil engineering studies, what specific design coursework or project work did you complete related to irrigation channels or canals (e.g., design of lined/unlined canals, distributaries, minors)? Describe one such design in detail, including how you determined discharge, permissible velocity, section dimensions, and lining choice for Gujarat-type soil and climate conditions.
In your resume you note improving or optimizing [a process, KPI, or metric]. What specific baseline metrics did you start from, what steps did you personally take, and how did you verify that the improvement was due to your changes rather than external factors?
On your resume you mention working on a cross-functional project (e.g., involving multiple teams or stakeholders). Describe a situation from that project where priorities conflicted—how did you navigate the trade-offs and what was the final outcome?