Sample Answer
At a B2B SaaS company, we planned a dense, card-based dashboard for sales reps. My task was to validate the direction before build. In usability tests with 12 reps using Figma prototypes and Maze, 8/12 failed to locate key pipeline metrics within 20 seconds, and task completion was only 54%. Reps said they checked just 3–4 KPIs daily, not the 15 we surfaced. I synthesized findings in a 1-page research brief and a side-by-side before/after in FigJam, highlighting a projected 30% reduction in time-to-insight from a simplified layout. I proposed a tiered information hierarchy (3 primary KPIs, expandable secondary metrics). After an A/B prototype test showed a 41% faster completion time and 27% fewer errors, stakeholders aligned, and the shipped version later drove a 19% increase in daily active usage.
Keywords
Walk me through a recent multi-channel digital marketing campaign you managed end-to-end. How did you set objectives, choose channels, allocate budget, and measure success?
In your resume you note improving or optimizing [a process, KPI, or metric]. What specific baseline metrics did you start from, what steps did you personally take, and how did you verify that the improvement was due to your changes rather than external factors?
In your civil engineering studies, what specific design coursework or project work did you complete related to irrigation channels or canals (e.g., design of lined/unlined canals, distributaries, minors)? Describe one such design in detail, including how you determined discharge, permissible velocity, section dimensions, and lining choice for Gujarat-type soil and climate conditions.
Based on your hydrology and irrigation engineering background, explain how you would estimate the irrigation water requirement for a kharif crop in a semi-arid region of Gujarat. Walk me through each step: from reference evapotranspiration estimation, crop coefficient selection, effective rainfall calculation, to arriving at canal discharge for a given command area.
On your resume you mention working on a cross-functional project (e.g., involving multiple teams or stakeholders). Describe a situation from that project where priorities conflicted—how did you navigate the trade-offs and what was the final outcome?