Sample Answer
At my last role I led delivery of a customer analytics dashboard used by 1,200 internal users. I broke the work into three milestones: data ingestion, core APIs, and UI, and estimated effort with the team—total ~8 sprint-weeks. I ran weekly syncs with the PM to adjust scope based on user impact and with QA to bake in test plans early. Ops helped design a sharded ingestion pipeline to meet 10k events/min and we agreed on a canary rollout to limit blast radius. When we hit a two-week delay on a data-parsing library, I deferred advanced visualizations and shipped the core metrics first, which delivered 85% of stakeholder value on time. Post-launch we saw a 30% reduction in ad-hoc data requests.
Keywords
Walk me through a recent multi-channel digital marketing campaign you managed end-to-end. How did you set objectives, choose channels, allocate budget, and measure success?
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