Sample Answer
I led a campaign in a community with low government trust where vaccination rates were 48%. First, I mapped audiences by trusted messengers—faith leaders, local clinicians, school parents—and segmented by age, language, and vaccine hesitancy drivers. Message development started with listening sessions and co-creation workshops; we tested three frames and settled on protecting family and school continuity rather than government directives. We deployed hyper-local channels: church bulletins, clinic-led Q&A nights, and peer ambassadors; within six months uptake rose to 67% in targeted neighborhoods. Evaluation combined weekly uptake metrics, sentiment analysis on local social feeds, and post-campaign surveys showing a 30% increase in perceived vaccine safety. We shared results in community meetings and a technical brief for funders.
Keywords
On your resume you mention working on a cross-functional project (e.g., involving multiple teams or stakeholders). Describe a situation from that project where priorities conflicted—how did you navigate the trade-offs and what was the final outcome?
Walk me through a recent multi-channel digital marketing campaign you managed end-to-end. How did you set objectives, choose channels, allocate budget, and measure success?
In your civil engineering studies, what specific design coursework or project work did you complete related to irrigation channels or canals (e.g., design of lined/unlined canals, distributaries, minors)? Describe one such design in detail, including how you determined discharge, permissible velocity, section dimensions, and lining choice for Gujarat-type soil and climate conditions.
Based on your hydrology and irrigation engineering background, explain how you would estimate the irrigation water requirement for a kharif crop in a semi-arid region of Gujarat. Walk me through each step: from reference evapotranspiration estimation, crop coefficient selection, effective rainfall calculation, to arriving at canal discharge for a given command area.
Can you explain how you would tailor your sales approach for selling medical products in the telecommunications industry?