Sample Answer
I worked with a regional NSW construction client whose cash was always tight despite strong sales. From Xero, I pulled 12 months of cash-flow and aged receivables and noticed two things: 65% of their debtors were 45+ days overdue, and three builders accounted for roughly $280k of that balance. I built a simple dashboard in Excel with charts showing monthly cash in/out, DSO trends, and customer-level ageing, then walked the owner and GM through it over a Zoom screen-share. We modelled what would happen if they tightened terms on slow payers and offered a 2% discount for payment within 7 days. Within three months, their average debtor days dropped from 56 to 34, cash at bank improved by about $95k, and they felt confident enough to hire an extra site supervisor ahead of their busy season. We also flagged one chronically late payer and they renegotiated that contract entirely.
Keywords
Walk me through a recent multi-channel digital marketing campaign you managed end-to-end. How did you set objectives, choose channels, allocate budget, and measure success?
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