A new listing arrives with incomplete property details and a mix of low- and high-quality photos. Describe the step-by-step process you would follow to create a professional online listing, including any simple photo edits, copywriting, checklist items, and tools you would use.

I start with a fast audit: in 15 minutes I log what’s missing (price, beds/baths, square footage, HOA, disclosures) and message the agent requesting those items and any floorplans or higher-res photos, aiming for a response within 1 hour. Meanwhile I sort photos, selecting 10–15 best shots and flagging low-res ones. For edits I batch in Lightroom/Photoshop Express: crop to rule-of-thirds, straighten, +10–15% exposure, adjust white balance, remove small distractions, sharpen, and export web-ready JPGs (1200–1600 px wide, <500 KB). For copy I write a 50–70 char headline and a 150–250 word description with 5 bullet features and a clear CTA; I include neighborhood keywords for SEO and file names like MLS1234_kitchen_01.jpg. My checklist includes legal/docs, showing instructions, utility info, and alt text. I use Google Sheets for checklist, Canva for MLS graphics, Grammarly for polish, and upload to MLS and social channels—typically ready to publish within 2–4 hours once missing info arrives. Optimizing images and copy like this typically raises click-throughs by ~18–25%.