Altics

Altics is a specialized consulting agency based in France, primarily recognized for its expertise in User Experience (UX) design, e-commerce optimization, and behavioral research. Since its inception, the firm has focused on helping businesses improve their digital performance by analyzing how users interact with websites, mobile applications, and email campaigns. By leveraging specialized research methodologies, the company provides actionable insights that help clients increase conversion rates and enhance overall customer satisfaction. Beyond its core consulting services, the company is particularly noted for its use of advanced eye-tracking technology to conduct quantitative and qualitative studies on consumer behavior. This data-driven approach allows Altics to provide evidence-based recommendations for UI/UX design and marketing strategies. While the name has been associated with other entities in different sectors, the primary digital footprint of Altics remains rooted in the digital marketing and user experience consulting space.

To empower e-commerce businesses by optimizing digital interfaces and marketing strategies through rigorous user behavior analysis and scientific research methods.

• Pioneers in applying eye-tracking technology to e-commerce usability research in France
• Extensive history of conducting behavioral studies for major retail and e-commerce brands
• Specialized expertise in conversion rate optimization (CRO)

Sources

• Official Website
• Societe.com Business Registry