AppsFlyer is a global leader in mobile attribution and marketing analytics, providing the infrastructure for brands to measure and optimize user acquisition.
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AppsFlyer is a global leader in mobile attribution and marketing analytics, having evolved from a specialized mobile measurement provider into a comprehensive 'Modern Marketing Cloud.' The company offers an AI-powered, privacy-first platform that enables brands to unify measurement, data collaboration, and autonomous marketing workflows across diverse channels including mobile, web, CTV, PC, and consoles. By processing over 80 billion events daily, AppsFlyer provides the critical infrastructure necessary for businesses to navigate an increasingly complex digital ecosystem. Founded in 2011 by Oren Kaniel and Reshef Mann, the company has grown into a major international force with approximately 1,500 employees across 20 global offices. Through strategic acquisitions like Devtodev and oolo, and a focus on Agentic AI, AppsFlyer continues to innovate in the fields of data integrity, fraud protection, and cross-platform user journey optimization. The company is widely recognized for its market leadership and has secured significant backing from major industry players to support its ongoing expansion.
Deliver AI-powered, privacy-first measurement technologies that turn data into growth opportunities.
Founded
2011
Headquarters
Herzliya, Israel
Employees
1,500
Industry
SaaS / Marketing Analytics
Strong market leadership and industry reputation
Exposure to high-scale data engineering and cutting-edge AI technology
Global presence with a collaborative international work environment
Fast-paced environment can lead to high pressure
Revenue
Not publicly disclosed
Funding
$1 billion+ (Valuation $2.7 billion)
CEO
Oren Kaniel
Complexity of the product suite requires a steep learning curve