Heap

Heap is a digital insights platform that provides product analytics software designed to help businesses understand user behavior across web and mobile applications. By automatically capturing every user interaction, the platform eliminates the need for manual event tracking, allowing product managers, marketers, and data analysts to uncover actionable insights quickly. The company's technology enables teams to visualize user journeys, identify friction points, and optimize digital experiences to drive conversion and retention. In 2023, Heap was acquired by Contentsquare, a leader in digital experience analytics, to further enhance its capabilities in providing comprehensive behavioral data. The combined entity aims to offer a unified solution that bridges the gap between quantitative analytics and qualitative user experience data.