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Heap is a digital insights platform that provides product analytics software designed to help businesses understand user behavior across web and mobile applications. By automatically capturing every user interaction, the platform eliminates the need for manual event tracking, allowing product managers, marketers, and data analysts to uncover actionable insights quickly. The company's technology enables teams to visualize user journeys, identify friction points, and optimize digital experiences to drive conversion and retention. In 2023, Heap was acquired by Contentsquare, a leader in digital experience analytics, to further enhance its capabilities in providing comprehensive behavioral data. The combined entity aims to offer a unified solution that bridges the gap between quantitative analytics and qualitative user experience data.
Heap's mission is to empower teams to make better decisions by providing a complete, accurate, and easy-to-use view of how users interact with their digital products.
Founded
2013
Headquarters
San Francisco, CA
Employees
200-500
Industry
Digital Analytics
Strong focus on data-driven decision making and product innovation.
Opportunity to work with cutting-edge analytics technology and large-scale data.
Integration challenges following the acquisition by Contentsquare.
High pressure to maintain market position against established competitors.
Funding
Acquired by Contentsquare
CEO
Matvey Akselrod