Honest Greens

Honest Greens is a prominent fast-casual restaurant chain that has redefined the healthy dining landscape in Europe. Founded by a trio of friends with backgrounds in Michelin-star kitchens and hospitality, the company focuses on serving 'Real Food'—meals that are unprocessed, preservative-free, and ethically sourced. By blending culinary excellence with a modern, tech-enabled service model, the brand has successfully scaled its operations across Spain, Portugal, and France, making nutritious eating both accessible and convenient for a broad audience. The company distinguishes itself through a commitment to sustainability and community-focused dining. Beyond its physical restaurant locations, Honest Greens leverages digital integration to streamline the customer experience, offering efficient takeaway and virtual canteen services. With a strong emphasis on seasonal, plant-forward menus, the brand continues to grow its footprint while maintaining a reputation for high-quality, sustainable food practices that challenge traditional fast-food norms.

To improve society through real food by democratizing healthy eating, making it an easy, exciting, and accessible choice for everyone while fostering community and sustainable living.

• Successfully scaled operations across multiple European countries including Spain, Portugal, and France.
• Achieved the Sustainable Restaurant Association’s 'Food Made Good' standard.
• Recognized for successfully bridging the gap between Michelin-quality standards and fast-casual accessibility.
• Pioneered the 'Honest Base' virtual canteen model to serve corporate environments.

Sources

• Honest Greens Official Story
• LinkedIn Company Profile
• PitchBook Company Data