Jokr

JOKR is an instant commerce platform that revolutionized the quick-commerce sector by providing rapid delivery of groceries and retail goods. Originally launched as a global entity, the company has undergone a significant strategic restructuring to focus its operations on the Latin American market, specifically through its brand Daki in Brazil. By moving away from aggressive global expansion, the company has successfully pivoted toward a model centered on operational discipline, automation, and end-to-end supply chain control. Today, the company distinguishes itself through a direct retail model, where it procures goods directly from manufacturers to maintain high margins and inventory control. Powered by a network of hyper-local micro-fulfillment centers and advanced AI-driven logistics, the company has achieved significant operational milestones, including reaching EBITDA break-even status and maintaining high on-time delivery performance. Its recent partnership with iFood further solidifies its position as a dominant player in the Brazilian retail landscape.

JOKR's mission is to democratize retail by creating a more convenient, personalized, and sustainable shopping experience, aiming to challenge traditional supermarkets through a hyper-local, data-driven, and highly automated supply chain.

• Achieved unicorn status within 8 months of founding
• Reached EBITDA break-even status as of 2026
• Maintains 99% on-time delivery performance
• Successfully pivoted from a global startup to a profitable, AI-automated regional leader
• Secured strategic minority investment from iFood

Sources

• Official JOKR Website
• Daki (JOKR Brazil Brand) Website