Keep

Keep is a Toronto-based financial technology company that serves as a comprehensive spend management platform designed specifically for Canadian small and medium-sized businesses. By acting as a 'financial mission control center,' the company replaces fragmented legacy banking processes with a unified digital hub that integrates corporate cards, expense tracking, and multi-currency accounts. Their platform is built to help founders and finance teams automate reconciliation, enforce spending policies, and gain real-time visibility into company cash flow. Founded in 2021, Keep has rapidly established itself as a significant player in the Canadian fintech landscape, successfully bridging the gap for modern, digital-first financial tools. With a business model that combines SaaS-based platform access with transaction-based revenue, the company has demonstrated strong growth, scaling its annualized revenue to over $14 million by the end of 2024. Backed by prominent investors including Tribe Capital and executives from industry leaders like Stripe and Ramp, Keep continues to expand its product suite to include advanced credit and bill pay features.

Keep's mission is to empower Canadian SMBs to spend smarter and scale faster by providing a modern, efficient alternative to legacy banking tools, effectively helping businesses 'skip the spreadsheets.'

• Reached over 3,000 customers by 2024
• Secured $12 million Series A1 funding led by Tribe Capital in 2025
• Successfully scaled from $3 million to $14 million in annualized revenue in one year
• Supported by high-profile investors including executives from Stripe, Ramp, and Chime

Sources

• Keep Official Website
• TechCrunch Industry Reporting
• Sacra Fintech Analysis