Macpac
Christchurch, New ZealandWebsite
A popular outdoor clothing and equipment retailer with a significant focus on omnichannel e-commerce and digital growth.
2open roles
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A popular outdoor clothing and equipment retailer with a significant focus on omnichannel e-commerce and digital growth.
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Macpac is a premier New Zealand-based retailer specializing in high-quality outdoor recreational equipment and technical apparel. Founded in 1973 by Bruce McIntyre in a Christchurch garage, the company has evolved from a small startup into an iconic brand known for its durability and performance in rugged environments. Today, Macpac operates as a subsidiary of the Australian-based Super Retail Group, maintaining a strong retail presence across New Zealand and Australia alongside a sophisticated omnichannel e-commerce platform.
Macpac's core philosophy is centered on durability, quality, and sustainability, aiming to provide gear that 'gets you anywhere and back again' by creating products designed to withstand the most extreme conditions.
Founded
1973
Headquarters
Christchurch, New Zealand
Employees
500-1000
Industry
Outdoor Retail
Strong brand reputation and high-quality product focus
Employee discounts on outdoor gear
Retail-based roles can involve demanding weekend and holiday shifts
Corporate structure can be complex due to being part of a large retail group
Revenue
Unknown
Funding
Acquired by Super Retail Group
CEO
Anthony Heraghty