OmniRetail

OmniRetail is a leading B2B e-commerce and retail technology company headquartered in Lagos, Nigeria, dedicated to digitizing the supply chain for fast-moving consumer goods (FMCG) across Africa. Founded in 2019, the company employs an asset-light model that connects manufacturers, distributors, and informal retailers through a unified digital platform. By streamlining logistics and warehousing, OmniRetail addresses the fragmentation inherent in African retail markets, effectively serving over 150,000 informal retailers across Nigeria, Ghana, and Ivory Coast. The company operates a robust ecosystem of digital tools, including its flagship B2B platform OmniBiz, the distribution management system Mplify, and the embedded finance solution OmniPay. Following its acquisition of Traction Apps, OmniRetail has further strengthened its fintech capabilities, offering merchants advanced POS and payment processing. With a focus on sustainable growth, the company achieved net profitability in 2024 and was recognized by the Financial Times as the fastest-growing company in Africa, underscoring its significant impact on the continent's retail landscape.

Mission: To build the largest profitable network of retailers in Africa and simplify the distribution and retailing of essential goods in Africa.

• Ranked as the fastest-growing company in Africa by the Financial Times in 2024
• Achieved net profitability in 2024
• Supports a network of over 150,000 informal retailers
• 78% of the retailers and distributors in the network are women
• Successfully closed a $20 million Series A round in 2025

Sources

• OmniRetail Official Website
• TechCrunch
• Financial Times
• Tekedia