People.ai uses AI to capture activity data and automate sales processes for revenue intelligence. The company supports remote work in Poland for various engineering roles.
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Backstory, formerly known as People.ai, is a pioneering revenue intelligence platform that transforms how go-to-market teams operate. By leveraging advanced artificial intelligence and machine learning, the company automates the capture of business activity data from email, calendars, and virtual meetings, effectively eliminating the manual burden of CRM data entry. This allows sales, marketing, and customer success teams to focus on high-value interactions rather than administrative tasks. Since its founding in 2016, the company has evolved from a data-capture tool into a comprehensive intelligence engine that provides deep insights into deal health, pipeline management, and account strategy. Following a successful rebranding in 2026, the company now operates under the name Backstory, reflecting its mission to provide the full narrative behind customer interactions. With a valuation reaching unicorn status and significant backing from top-tier venture capital firms, the company continues to lead the industry in driving revenue efficiency for enterprise organizations.
To harness business activity to unlock growth and provide revenue teams with clear, accurate answers about their deals, pipeline, and accounts without the manual burden of CRM data entry.
Founded
2016
Headquarters
San Francisco, California, USA
Employees
200-500
Industry
Revenue Intelligence / Sales Technology
Innovative product that solves a major pain point in sales operations
Strong backing from top-tier investors like Andreessen Horowitz
Support for remote work in international locations like Poland
Rapid organizational changes and rebranding can lead to internal adjustment periods
Revenue
Unknown
Funding
$200 Million
CEO
Oleg Rogynskyy
High-pressure environment typical of fast-growing unicorn startups