Pine Labs

Pine Labs is a leading multinational fintech company that provides a comprehensive merchant commerce platform, specializing in point-of-sale (POS) systems, payment processing, and merchant financing. Headquartered in Noida, India, the company has evolved from its origins in petroleum retail automation to become a critical infrastructure provider for digital payments across India, Southeast Asia, the Middle East, and beyond. Its ecosystem supports a wide range of sectors, including retail, hospitality, and healthcare, by integrating hardware, software, and financial services into a unified platform.

Mission: To simplify payments for merchants, financial institutions, and brands, enabling growth in a fast-changing world. Vision: To build one of the world’s most robust fintech platforms to meet the needs of the modern merchant.

• Achieved unicorn status in 2018 with backing from Temasek and PayPal.
• First company in India to receive PCI Point-to-Point Encryption (P2PE) certification for its Plutus solution.
• Strategic acquisitions include Qwikcilver and Fave to expand loyalty and gifting capabilities.
• Developed proprietary Pine Virtual Machine (PVM) for cross-hardware compatibility.

Sources

• Official Pine Labs Website
• Crunchbase Profile