Pomelo Fashion

Pomelo Fashion is a leading Southeast Asian omnichannel fashion brand and e-commerce platform headquartered in Bangkok, Thailand. Founded in 2013, the company operates as a digitally native vertical brand that bridges the gap between online convenience and physical retail. By leveraging its proprietary technology, Pomelo has successfully integrated a seamless shopping experience across the region, catering specifically to the fashion needs of Southeast Asian women with a focus on trend-led, affordable, and increasingly sustainable apparel.

Pomelo’s mission is to make fashion accessible to everyone, focusing on trend-led, affordable, and earth-conscious products while maintaining a global mindset tailored to the Southeast Asian market.

• Developed 'Henry,' a proprietary in-house technology stack to manage supply chain and inventory.
• Pioneered the 'Tap.Try.Buy.' omnichannel service to reduce return rates and improve customer experience.
• Successfully expanded operations and physical retail footprints across Thailand, Singapore, and the Philippines.
• Launched the 'Down To Earth' initiative to promote eco-conscious fashion and reduce operational waste.

Sources

• Official Pomelo Fashion Website
• Crunchbase Profile