PRISM+
Singapore, SingaporeWebsite
PRISM+ is a consumer electronics brand that sells high-quality monitors, TVs, and smart home appliances directly to consumers via their e-commerce platform.
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PRISM+ is a consumer electronics brand that sells high-quality monitors, TVs, and smart home appliances directly to consumers via their e-commerce platform.
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PRISM+ is a Singapore-based consumer electronics and retail-tech company that has disrupted the market through a highly successful direct-to-consumer (D2C) business model. Founded in 2017, the company initially gained prominence by offering high-performance gaming monitors at competitive price points, effectively bridging the gap between premium specifications and affordability. By eliminating traditional retail middlemen, PRISM+ has scaled rapidly, expanding its footprint from Singapore into Malaysia, the Philippines, and Australia.
The company's mission is to make premium technology accessible to the masses by providing high-quality, feature-rich electronics and functional smart home solutions at a fraction of the cost of established global brands.
Founded
2017
Headquarters
Singapore, Singapore
Employees
200-500
Industry
Retail-Tech / Consumer Electronics
Fast-paced environment that encourages rapid professional growth and ownership
Strong focus on customer-centric innovation and product accessibility
High-pressure environment due to rapid regional expansion and scaling
Operational challenges associated with managing a complex O2O retail network
Funding
$32.1 million
CEO
Jonathan Tan