Proprioo

Proprioo was a pioneering French PropTech company that sought to modernize the traditional real estate brokerage industry. Founded in 2016, the company introduced a hybrid model that combined human expertise with algorithm-driven marketing and digital tools. By offering a more transparent pricing structure and a proprietary seller dashboard, Proprioo aimed to eliminate the opacity and inefficiencies often associated with conventional real estate agencies in France. The company successfully scaled its operations across several major French cities, providing end-to-end support for property transactions from initial valuation to the final notary signature. In October 2022, Proprioo was acquired by the Italian real estate platform Casavo, marking a significant milestone in the consolidation of the European PropTech market. Today, the company operates as part of the Casavo group, contributing its technology and local market expertise to support the parent company's broader European expansion strategy.

Proprioo’s mission was to reinvent the real estate experience by making property transactions more accessible, transparent, and efficient for both buyers and sellers.

• Successfully disrupted the traditional French real estate agency model with transparent pricing.
• Acquired by the major European PropTech platform Casavo in 2022.
• Raised significant venture capital from notable investors including Kima Ventures and Global Founders Capital.
• Developed a proprietary digital dashboard providing real-time sales analytics to property owners.

Sources

• CBInsights
• Forbes France
• MySweetImmo