Qualtrics

Qualtrics is a global leader in Experience Management (XM) software, providing a cloud-native platform that enables organizations to capture, analyze, and act on feedback from customers, employees, and users. By transforming human sentiment and feedback into actionable insights, the company helps businesses close experience gaps and foster deeper connections with their stakeholders. The platform is widely utilized by major enterprises, including a significant portion of the Fortune 100, to drive loyalty, improve employee engagement, and refine brand strategy. Founded in 2002 by the Smith family and Stuart Orgill, the company began as a tool for academic research before pivoting to the enterprise market. After a period of rapid growth and a brief stint as a public company, Qualtrics was acquired by Silver Lake and CPP Investments in 2023 in a $12.5 billion take-private deal. Today, the company continues to innovate by integrating advanced generative AI and predictive analytics into its core XM offerings to help organizations navigate complex human data at scale.

At Qualtrics, our mission is to build technology that closes experience gaps.

• Pioneered and defined the Experience Management (XM) software category.
• Launched the '5 For The Fight' charitable initiative dedicated to cancer research.
• Acquired Clarabridge to enhance conversational analytics capabilities.
• Serves over 20,000 customers globally, including the majority of the Fortune 100.
• Completed a major $12.5 billion take-private transaction in 2023.

Sources

• Qualtrics Official Website
• Wikipedia
• LinkedIn