Virtuagym

Virtuagym is a leading digital health and fitness technology company based in Amsterdam, Netherlands. Founded in 2008 by brothers Paul and Hugo Braam, the company provides an all-in-one software ecosystem that serves fitness businesses, personal trainers, and corporate wellness programs. By offering a modular, cloud-based platform, Virtuagym enables its clients to manage member administration, billing, scheduling, and digital coaching through a unified interface.

Virtuagym’s mission is to create a healthier and happier world through innovative technology, empowering businesses, health professionals, and consumers to achieve sustainable lifestyle changes.

• Supports over 30 million consumers and 10,000+ fitness businesses globally
• Successfully pivoted from a consumer app to a B2B SaaS leader in 2013
• Launched 'Virtuagym Connect' to integrate standard gym equipment with digital tracking
• Introduced 'MAX AI' to automate personalized workout plan generation for trainers
• Maintains an open ecosystem with integrations for major hardware brands like Matrix Fitness

Sources

• Virtuagym Official Website
• Virtuagym Business - About Us
• PitchBook - Virtuagym Company Profile
• Athletech News - Interview with Hugo Braam
• Virtuagym Newsroom