Navan is looking for a Senior Social Media Manager to own the strategic direction and voice of our social channels with a focus on LinkedIn, Reddit, and X. As a key member of our Marketing and Communications team, you will be instrumental in crafting compelling, data-driven stories from internal sources to grow our brand presence, engage our communities, and drive business impact. We are seeking an energetic and creative leader who can work cross-functionally across the marketing team to create engaging social content (particularly video and infographics), who also thrives in a fast-moving, collaborative environment.
What You’ll Do:
- Develop and execute social media strategies designed to increase brand awareness, drive product discovery, and foster customer engagement.
- Oversee the content calendar and daily publishing across all social platforms, ensuring consistency with Navan’s brand voice and guidelines.
- Manage and optimize the social media and influencer marketing budget to maximize ROI and achieve performance goals.
- Partner with content, PR, and demand generation teams to build a cohesive content plan, ensuring social media tactics align with broader marketing campaigns and business objectives.
- Collaborate with creative teams and marketing partners to coordinate the execution of social campaigns, content production, and special projects.
- Define and execute our community management strategy, engaging thoughtfully with customers, influencers and media to protect and grow our brand reputation.
- Analyze and report on social media performance, delivering actionable insights and data-driven recommendations to leadership and key stakeholders.
- Serve as the team's subject matter expert on emerging social media trends, platforms, and best practices to keep Navan’s presence innovative and relevant.
What We’re Looking For:
- 8-10 years of professional experience leading social media strategy, with a demonstrated track record of measurably growing audience, engagement, and channel influence. You must be able to articulate the specific strategies you've used to transform social media into a key lever for brand building and business growth.
- Deep, hands-on experience managing and creating content for key B2B and B2C social channels (particularly LinkedIn, Reddit, and X).
- A passion for travel and technology; experience in a B2B, SaaS, or high-growth technology environment is strongly preferred.
- Expertise with social media management and analytics platforms (e.g., Sprout Social, Sprinklr, Brandwatch).
- Excellent creative judgment and a strong point of view on the type of content that will engage and convert Navan’s target audiences.
- A strong design sensibility, with hands-on experience using graphic design and video editing tools (e.g., Canva, CapCut, Adobe Creative Suite) to create assets independently and collaborate effectively with a creative team.
- Proven ability to work effectively with cross-functional teams, including creative, marketing, PR, and product stakeholders.