Integrated Campaigns Manager

See yourself at Twilio

Join the team as Twilio’s next Integrated Marketing Campaign Manager.

About the job

We are actively recruiting for this role to fill an existing vacancy. This position is needed to be a strategic, data-driven Integrated Marketing Campaign Manager to lead global, cross-functional campaigns for our most important customer use cases and business moments. You’ll turn strategy into action—aligning teams, shaping compelling narratives, and using data and AI to drive performance. Partnering across marketing, sales, and product, you’ll deliver impactful, scalable programs that embody the Twilio Magic through creativity, collaboration, and measurable results.

Responsibilities

In this role, you’ll:

• Own and drive strategic, full-funnel campaigns across Twilio’s core use cases (e.g. Marketing & Promotions, Customer Data Management), ensuring clear objectives, compelling narratives, and measurable outcomes.


• Lead campaign planning and strategic development for major product and business launches—connecting customer insights, market trends, and business goals to shape the go-to-market approach.


• Identify market opportunities using data, customer insights, and business priorities to create impactful programs.


• Leverage tools like Salesforce, Tableau, 6sense and AI-powered platforms (e.g. for segmentation, message testing, or campaign optimization).


• Collaborate with global partners across Marketing, Sales, and Enablement to deliver aligned, results-driven campaigns, ensuring seamless project coordination and clear communication across teams.


• Own end-to-end project management for complex, multi-team campaigns—balancing priorities, timelines, and dependencies to deliver on-time and on-goal execution.


• Proactively identify roadblocks and mitigate risks to keep campaigns on track - must be vocal when deliverables are at risk and hold team members accountable for their ownership areas.


• Test, experiment, and innovate—bringing fresh ideas to your campaigns and finding new ways to drive engagement and results.


• Conduct research and audience analysis to inform campaign strategy, positioning, and content development.


• Track and report on campaign performance, applying learnings to continuously improve.

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

*Required:

• 4-6 years of experience in integrated marketing or campaign management in B2B, SaaS, or tech.


• Experience managing campaigns across global teams, aligning diverse stakeholders, and driving execution across regions and time zones.


• Strong strategic thinking and independent problem-solving skills.


• Experience using AI tools or platforms to enhance marketing efficiency, personalization, or decision-making.


• Ability to translate complex data into actionable insights and drive narrative clarity.


• Excellent communicator and cross-functional collaborator.


• Proven ability to manage complex projects with multiple stakeholders.


• A mindset of ownership, creativity, and continuous learning.


• A strong connection to Twilio’s values—the Twilio Magic—and a desire to work with integrity, inclusion, and impact.


• Familiarity with tools like Salesforce, Tableau, 6sense, Airtable—or the ability to ramp quickly.

Desired:

• Understanding of the communications industry or cybersecurity sector.


• Experience collaborating with partners and customers as integral parts of campaign strategy and execution.

Location

This role will be remote and based in Ontario, British Columbia or Alberta, Canada.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location. Based on role, employees may also be eligible for additional compensation and benefits, including but not limited to incentive programs, commissions, equity grants, health and wellness benefits, retirement contributions, and paid time off.

The estimated pay ranges for this role are as follows:

• $82,700 - $103,400 CAD.


• Target Bonus Percentage 12.50%

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.