Web UX Designer 3 at Twilio

Who we are

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

We use Artificial Intelligence (AI) technologies to maintain an efficient, fair and transparent hiring process. Our hiring process is never completely automated, and uses AI in conjunction with our recruiting professionals.

See yourself at Twilio

Join the team as Twilio’s next Web UX Designer.

About the job

We are actively recruiting for this role to fill an existing vacancy. This position is needed to join Twilio’s Web Experience team as a UX Designer specialized in Adobe Experience Manager (AEM) component creation, design, and usability. You’ll design composable, reusable component patterns and author-friendly experiences that let UI, marketing, and content teams build pages quickly and accurately. You’ll define interaction design and detailed specs, optimize AEM authoring and governance, and create experiment-ready variants for A/B and multivariate testing, without implementing experiments.

Responsibilities

In this role, you’ll:

Serve as the UX POC with stakeholders, gather requirements, and communicate complex design clearly and persuasively to these stakeholders, while leading production projects to completion

Design and document AEM components end-to-end: Define use cases, content models, composability rules, and constraints; Create user flows, wireframes, prototypes, and detailed interaction specs (states, errors, keyboard/focus, responsiveness); Specify authoring dialogs, fields, validations, defaults, and inline guidance to improve authoring ease

Produce complete specification packages: Annotated designs, redlines, acceptance criteria; Accessibility requirements and performance considerations

Design for composability and scalability: Establish component variants, configurations, and policies to reduce bespoke builds; Ensure compatibility with templates, fragments, and localization workflows

Optimize the AEM authoring experience: Conduct author usability checks; iterate on dialogs and help content; Assist with the creation of authoring guides, playbooks, and component documentation

Design A/B and multivariate test variants; Review experiment results with analysts and iterate to improve conversion for our CRO initiative

Work with Web Engineering to translate specs into AEM Core Component extensions; partner with Brand/UI and Content to ensure fidelity and scalability

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

*Required:

3 to 5+ years designing CMS-driven web experiences; strong AEM experience preferred

Expertise in interaction design, component-driven UX, and systems thinking (variants, states, patterns, responsiveness)

Ability to write clear component specs: structure, behaviors, states, validations, accessibility, analytics/data layer, and test variants

Deep familiarity with AEM Core Components, editable templates, policies, UX patterns, content/experience fragments, and authoring dialogs

Experience designing for Adobe Experience Manager (AEM) or similar enterprise CMS platforms

Experience optimizing the authoring experience: field schemas, inline help, constraints, defaults, and error handling

Understanding of A/B and multivariate testing and CRO; able to define hypotheses, variants, and success metrics

Understanding of SaaS B2B marketing funnels and conversion principles

Excellent communicator; collaborates effectively with UI designers, Engineers, Content, and Marketing stakeholders

Familiarity with front-end technologies (HTML, CSS, JavaScript) and how UX integrates with development.

Team player with strong collaboration skills

Desired:

Comfort documenting patterns and best practices in wikis, design libraries, or internal playbooks

Ability to create low-fidelity prototypes in HTML/CSS/JS or no-code tools to validate interaction patterns with authors and end-users

Strong grounding in accessibility standards (WCAG 2.1 AA) and experience designing for inclusive, keyboard/screen-reader-friendly experiences

Location

This role will be remote and based in Ontario, British Columbia or Alberta, Canada

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location. Based on role, employees may also be eligible for additional compensation and benefits, including but not limited to incentive programs, commissions, equity grants, health and wellness benefits, retirement contributions, and paid time off.

The estimated pay ranges for this role are as follows:

$90,800.00 113,500 CAD.

Target Bonus Percentage 12.50%

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions.

Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

Web UX Designer 3

Job Description