Manager, Marketing

Hi, we're Oscar. We're hiring a Manager to join our Marketing team.

Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

About the role:

The Manager, Marketing enables member engagement strategies through marketing. The Manager creates forecasts for planned initiatives, identifies new opportunities to achieve enterprise goals through marketing and relies on past experience to significantly advance our capabilities. The Manager uses proactive problem solving and data monitoring to champion marketing led work streams resulting in retention and consumer experience. The Manager, Marketing delivers marketing plans that meet or exceed stated goals autonomously through leadership of direct reports or by influencing others.

You will report into the Associate Director, Product Marketing.

Work Location: This position is based in our New York office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule.

Responsibilities:

• Responsible for identifying, scoping, designing, executing, measuring and optimizing multichannel campaigns to achieve stated goals.


• Monitor the performance of campaigns to determine the right optimizations and to inform future work.


• Measure the impact of marketing campaigns, create reports and communicate insights to key stakeholders.


• Design and implement a/b tests that meet statistical significance thresholds, analyze results and recommend future optimizations.


• Work cross functionally to represent the team and collaborate with stakeholders to identify needs.


• Stay abreast of trends and best practices in key marketing channels including email, SMS, direct mail, digital & social, and website.


• Compliance with all applicable laws and regulations.


• Other duties as assigned.

Requirements:

• 4+ years of relevant marketing experience


• 2+ years of experience using data and data analytical capabilities to solve business problems & evaluate effectiveness and potential impact of marketing campaigns


• 1+ years of experience with marketing measurement including a/b testing, campaign performance, forecasting vs. actuals, statistical significance, optimization and setting up measurable campaigns


• 2+ years of experience leading complex initiatives from concept to implementation, collaborating with cross functional partners along the way, and getting executive buy in.

Bonus points:

• Marketing experience in member lifecycle, behavior change principle.


• Experience using Ai or other automations to maximize effectiveness and efficiency.