At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
Lyft Ads vision is to build the largest transportation media network. We leverage media to elevate the transportation experience for our users while building an exciting and sustainable advertising business. Our work is fun, challenging, and rewarding and we are looking for a customer-focused team member passionate about solving problems, delighting our agency partners, and winning new business.
As a Digital Ad Ops Manager at Lyft Ads you will play a critical role in supporting our internal sales team to achieve its goals. You will be a true team player providing cross-functional support for all post-sales activities and management and optimization of advertising campaigns, both direct and programmatic. You will develop, evaluate, and improve processes and tools in order to improve day-to-day operations and efficiencies for our sales team. We are looking for individuals who love solving interesting problems, are highly adaptable, and care deeply about customer satisfaction.
Responsibilities:
- Collaborate with advertisers to set up and launch advertising campaigns on the Lyft platform
- Implement ad tags, tracking pixels, and other tracking mechanisms to ensure accurate campaign measurement
- Set up, execute and optimize programmatic managed service campaigns
- Partner with the Account Management Team to implement campaign changes to increase the performance of advertising campaigns, including click-through rates, conversion rates, and ROI
- Analyze campaign data to identify opportunities for optimization and make data-driven recommendations
- Conduct A/B testing of ad creatives, ad copy, and targeting parameters to enhance campaign performance
- Ensure all ad creatives are displayed correctly and consistently across various devices and platforms
- Launch Alpha and Beta campaigns in close partnership with our product teams
- Troubleshoot and resolve any technical issues related to ad delivery and performance
- Generate regular reports on campaign performance and provide insights to advertisers and internal teams
- Utilize data to develop performance insights and recommendations for campaign improvements
- Collaborate closely with Lyft Ads sales and account management teams to understand advertiser objectives and deliver on campaign goals
- Stay updated on industry trends and Lyft's platform updates to incorporate best practices into campaigns
- Ensure that all advertisements adhere to industry regulations and Lyft Ads advertising policies
- Stay informed about changes in advertising regulations and update campaigns accordingly
Experience:
- BA/BS degree and 3+ years of digital advertising sales operations or campaign management experience required. Programmatic managed service experience preferred
- Proficiency in ad management platforms, including programmatic advertising tools
- Strong analytical skills and the ability to translate data into actionable insights
- Excellent communication, interpersonal, and organizational skills
- Must have high attention to detail, possess an ability to multitask and work well under pressure, be a critical and strategic thinker, and be self-motivated and proactive
- Must demonstrate a keen interest and understanding of technology and have strong analytical skills and a deep interest in data-driven solutions to provide the best recommendations for our sales teams and clients
- Must demonstrate proficiency with Google Sheets and complimentary tools as needed for the creation of ad pacing trackers and internal workbooks
- Must demonstrate hands on experience and proficiency with ad serving solutions and programmatic platforms (DSP/SSP) to ensure accurate campaign set-up, delivery and reporting
- Boostr experience is preferred
- Must be comfortable leading projects with limited direction or oversight
Benefits:
- Great medical, dental, and vision insurance options with additional programs available when enrolled
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- 401(k) plan with company match to help save for your future
- In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Subsidized commuter benefits
- Monthly Lyft credits and complimentary Lyft Pink membership
Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.
Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid
The expected base pay range for this position in the New York City area is $98,000 - $122,500, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.