Content & Messaging Manager (Archived) | VirtualInterview.ai

You will own how Navan communicates its value to product-led users across the entire funnel. This is not just a writing role — it’s a messaging ownership role that combines strategy, research, and high-impact copywriting to drive acquisition, activation, and engagement.
You should genuinely enjoy the creative side of the work — developing ideas, writing scripts and briefs, and shaping how concepts come to life across different formats.

What You’ll Do

• Own PLG messaging end-to-end, including value propositions, messaging hierarchy, use-case narratives, and objection handling

Conduct customer, market, and competitor research to inform messaging decisions

Develop creative ideas and write clear, inspiring scripts and briefs for ads, video, landing pages, and lifecycle communications

Partner with Growth, CRO, PMM, Product, and Design to align messaging across the funnel

Test, iterate, and optimize messaging based on performance and user behavior

Uphold and evolve Navan’s brand voice in a growth context

What We’re Looking For

• 3 + years in growth marketing, conversion copywriting, and messaging with a strong portfolio showcasing successful short-form content (ads, landing pages, email) and data-driven results. Preferably within a PLG environment or the travel-tech industry.

• Proven ability to own messaging strategy, not just execute copy

Strong research skills with the ability to turn insights into clear decisions

Excellent writing and editing skills• A genuine enthusiasm for the creative process, including ideation, scripting, and briefing• Comfortable owning projects end-to-end in a fast-paced environment

Content & Messaging Manager (PLG)

Job Description

Skills & Requirements