We are looking for a high-impact strategist to own the engine that powers our growth. You won’t just be "managing" a process; you will be the architect of our entire inbound ecosystem, building the systems and insights that turn demand into real revenue. Your goal is to create and maintain a seamless, high-velocity journey from the first digital touchpoint to a Sales Qualified Opportunity (SQO).
The unique opportunity: You will be the primary bridge between our SLG digital marketing team, the PLG Marketing Operations team based in Tel Aviv, and our inbound BDR reps. You must be able to influence global roadmaps and align shared systems to serve our high-performing inbound funnel.
What You’ll Do:
1. Global Alignment & Influence
- Cross-Functional Partnership: Partner closely with the PLG Marketing Ops team in Tel Aviv to design and optimize systems, lead-scoring logic, and tech stack updates that power our inbound funnel.
- Unified Data Logic: Work closely with the Tel Aviv team to ensure data hygiene and attribution models remain consistent across territories, while advocating for the specific nuances of our inbound BDR motion.
- Collaborative Roadmap: Influence the global MarTech roadmap, ensuring our needs for Lead-to-SQO velocity are prioritized in the centralized development cycle.
2. Strategic Marketing Funnel Architecture
- Lead Logic & Flow: Define and constantly refine the scoring models that turn a "Lead" into a "Marketing Qualified Lead" (MQL), ensuring these definitions are technically supported by the global ops team.
- Conversion Strategy: Analyze funnel performance and continuously refine the systems and process logic that improve lead-to-MQL and MQL-to-SQO conversion rates.
- Lifecycle Mapping: Design the lifecycle rules and routing logic that govern how leads move from automated marketing to BDR outreach, across internal teams, and through clean BDR-to-AE handoffs.
3. BDR Enablement & Execution
- The Hand-off: Own the "Speed-to-Lead" metrics. You ensure that when an MQL is triggered, the BDR team has the context and tools they need to strike while the iron is hot.
- Follow-up Motion: Work with BDR leadership to optimize cadences and multi-channel sequences that turn cold interest into SQOs.
- Funnel Performance Analysis: Track which campaigns convert to real pipeline and revenue, and turn those insights into actionable optimization guidance for Marketing.
4. Data & Tech Stack Orchestration
- The Source of Truth: Navigate the connectivity between our CRM and Marketing Automation tools. You will be the "on-the-ground" expert ensuring that global platform changes don't disrupt local pipeline flow.
- Attribution: Build the models that tell us exactly which digital campaigns are driving the highest quality SQOs.
What We’re Looking For:
- The Diplomatic Operator: You have a "velvet glove and iron fist" approach. You can influence teams you don't manage, navigating different time zones and cultural workstyles (specifically the high-energy, direct nature of Tel Aviv tech hubs) to get results.
- Strategic Translator: You can take a high-level business goal and translate it into a technical ticket for the Ops team, or take a technical limitation and explain its business impact to leadership.
- Full-Stack Thinker: You understand the nuances of a Google Ads campaign just as well as you understand the psychological friction a BDR faces on a cold call.
- Time-Zone Fluid: You are comfortable managing a schedule that requires early-morning syncs with Israel to ensure alignment before the local workday begins.
- Marketo Expert.
Why this role is different:
This isn't just an ops role; it’s a political and strategic navigation role. You are the connective tissue between a global SMB operations engine and a high-growth sales team. You have the power to influence how the entire company views lead flow and revenue attribution.