Enablement & Adoption Specialist

Who are we?

Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers.

Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.

Join us on our mission and shape the future!

Role Overview

As the Enablement & Adoption Specialist at Cohere, you will own and pioneer the Partner Enablement strategy for our cutting-edge frontier AI enterprise platform. This role is critical in designing and building scalable enablement programs from the ground up, architecting frameworks that empower partners to successfully sell, implement, and support Cohere’s solutions. Reporting directly to the Enablement & Adoption Lead, you will collaborate closely with the broader Enablement & Adoption team and Partner team to align initiatives with partner success outcomes, driving long-term partner growth. This position demands thought leadership, innovation, and a willingness to redefine partner enablement for frontier AI technologies.

Key Responsibilities

• Pioneer and execute a comprehensive, innovative partner enablement strategy, including scalable onboarding processes, certification frameworks, and continuous learning paths tailored for Cohere solutions.

• Develop a deep expertise in Cohere’s agent foundry North and Cohere models, with the ability to become a subject matter expert and confidently articulate value propositions, use cases, and technical capabilities to partners and internal stakeholders.

• Develop tiered, industry-leading certification programs to validate partner expertise across sales, technical domains, setting new standards for partner competency in Cohere solutions and Generative AI.

• Build next-generation co-selling frameworks (e.g., joint value propositions, partner playbooks) and foster cross-functional partnerships with Go-To-Market (GTM), Product Marketing, Product Management, and Forward Deployed Engineering teams to align enablement content with market positioning, product roadmaps, and technical implementation needs.

• Design globally scalable enablement blueprints and frameworks that adapt to diverse user profiles, regional markets and partner segments, ensuring consistent competency development worldwide

• Collaborate with the broader Enablement & Adoption team to distill adoption best practices, customer insights, and training methodologies from Cohere’s internal and direct customer engagements, adapting these learnings into partner-facing enablement strategies. Partner with the Partner Delivery Managers to build and deploy training. Be a thought partner/ advisor to partners to define their Cohere enablement journey.

• Create and maintain dynamic, engaging live and digital training programs, enablement assets, and certification resources to drive self-service enablement and partner competency, leveraging emerging technologies for delivery.

Required Skills & Experience

• Bachelor’s degree in a related field (or equivalent experience); advanced degree preferred.

• 8+ years of experience in partner/ sales enablement, strategic partnerships, sales engineering, strategic customer success or strategy & operations within high-tech or enterprise software companies.

• Proven track record of building and scaling innovative enablement programs and certification frameworks from the ground up.

• Exceptional communication and storytelling skills, with the ability to translate technical concepts into clear, engaging educational content for diverse audiences.

• Demonstrated ability to lead cross-functional initiatives and influence stakeholders in a fast-paced, agile environment.

• Strong technical acumen with familiarity in LLMs and AI platforms, ideally with experience supporting complex, enterprise end-to-end solutions.

• Ability to travel regionally and globally, when necessary.

Preferred Qualifications

• Track record of success in fast-paced, high-growth environments

• Consulting experience at a top-tier firm or in a strategic advisory role, with expertise in GTM strategy, partner ecosystems, or enablement program design.

• Strong understanding of enterprise software sales processes, partner ecosystem dynamics, and channel strategies.

• Experience developing adoption programs for both technical and non-technical audiences.

• Experience with learning management systems (LMS), partner portals, and content curation platforms.

If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply!

We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.

Full-Time Employees at Cohere enjoy these Perks:

🤝 An open and inclusive culture and work environment

🧑‍💻 Work closely with a team on the cutting edge of AI research

🍽 Weekly lunch stipend, in-office lunches & snacks

🦷 Full health and dental benefits, including a separate budget to take care of your mental health

🐣 100% Parental Leave top-up for up to 6 months

🎨 Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement

🏙 Remote-flexible, offices in Toronto, New York, San Francisco, London and Paris, as well as a co-working stipend

✈️ 6 weeks of vacation (30 working days!)