Brand & Marketing Program Lead

Who are we?

Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers.

Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.

Join us on our mission and shape the future!

We are seeking a dynamic and detail-oriented Brand & Marketing Program Lead to architect, execute, and scale high-impact marketing and brand design initiatives. This role is pivotal in driving cross-functional alignment, operational excellence, and measurable impact across campaigns (paid, owned, earned), product launches, events, and web initiatives.

About the Role
As a founding member of the Marketing Operations and Program Management team, you will act as both a strategic leader and tactical execution expert, ensuring seamless collaboration between stakeholders, internal teams, and service providers while maintaining holistic alignment and accountability on delivering programs that accelerate growth and innovation.

Key Responsibilities

Full Project Management Lifecycle Ownership:

• Initiation: Define program scope, objectives, and success metrics proactively in collaboration with stakeholders, ensuring alignment with business goals.

• Planning: Develop detailed project plans, timelines, and resource allocation, leveraging tools like Asana, Linear, and Notion. Create risk mitigation strategies and contingency plans.

• Execution: Lead cross-functional teams (Brand Design, Content, Product, Campaign, Growth, Sales, Legal, and external agencies) to deliver campaigns, launches, and initiatives on time and within budget.

• Monitoring & Control: Track progress against milestones, identify bottlenecks, and proactively resolve issues. Manage stakeholder communication and escalate risks as needed.

• Closure: Ensure seamless handoff of deliverables, conduct post-mortem analyses, and document lessons learned to refine future programs.

Strategic Program Leadership:

• Design and execute end-to-end marketing programs (e.g., product launches, integrated campaigns, events, partnerships) that drive engagement, acquisition, adoption, and brand loyalty.

• Develop playbooks, workback schedules, and governance frameworks (e.g., DACI/RACI) to standardize processes, operational cadence, and ensure accountability.

Cross-Functional Orchestration:

• Partner with internal teams and external partners to align priorities, streamline workflows, and resolve dependencies.

• Serve as the primary point of contact for program updates, risk management, and executive reporting.

• Oversee the Marketing and Brand Design intake process, reviewing, triaging, and managing requests effectively.

Operational Excellence:

• Implement scalable processes, tools, and analytics dashboards to optimize Brand Design delivery, campaign execution, measurement, and iteration.

• Showcase a deep understanding of the nuances of both logistical and creative workflows.

• Design and implement change management and enablement frameworks to drive continuous optimization of marketing programs, team workflows, and business continuity. Proactively identify opportunities for improvement, foster a culture of adaptability, and ensure seamless transitions during organizational or strategic shifts.

• Manage vendor relationships, budgets, and compliance (e.g., legal reviews, promotional guidelines) to ensure fiscal discipline and operational rigor.

• Share expertise in project management and production best practices to foster innovation, accountability and continuous improvement in workflows and collaboration.

Performance & Innovation:

• Track KPIs (e.g., ROI, engagement, conversion) and leverage data to refine strategies, optimize spend, and maximize impact.

• Champion creativity and experimentation, integrating emerging technologies (e.g., AI tools) to enhance marketing efficiency and user engagement.

Storytelling & Stakeholder Alignment:

• Craft compelling narratives for internal and external audiences, presenting program progress and outcomes to stakeholders, leadership, board and partners.

• Bridge technical innovation with human-centric/AI marketing, ensuring Cohere’s voice resonates globally.

Qualifications

• 5-8+ years of experience in marketing program/project management, with a proven track record of leading complex initiatives from inception to completion.

• Expert level experience working with creative & campaign operations.

• Expertise in full project lifecycle management (initiation, planning, execution, monitoring, closure) and methodologies (Scrum, Kanban, Agile, Waterfall, hybrid). PMP certified.

• Strong command of project management tools (e.g., Asana, Linear, and Jira) and collaboration platforms. Experience using design-centric tools such as Figma, Miro, or Mural to conceptualize complex project lifecycle management delivery.

• Demonstrated ability to manage cross-functional teams, resolve conflicts, and drive alignment in fast-paced and highly-matrixed environments in B2B enterprise/Saas/AI companies.

• Analytical mindset with proficiency in data-driven decision-making and marketing analytics tools (e.g., Google Analytics, Marketo, Salesforce, Looker Dashboards).

• Exceptional communication, presentation, and stakeholder management skills.

• Passion for AI, innovation, and building inclusive, user-centric experiences.

• Bonus: Experience in IPO readiness, M&A integration and scaling early-stage marketing teams

If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply!

We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.

Full-Time Employees at Cohere enjoy these Perks:

🤝 An open and inclusive culture and work environment

🧑‍💻 Work closely with a team on the cutting edge of AI research

🍽 Weekly lunch stipend, in-office lunches & snacks

🦷 Full health and dental benefits, including a separate budget to take care of your mental health

🐣 100% Parental Leave top-up for up to 6 months

🎨 Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement

🏙 Remote-flexible, offices in Toronto, New York, San Francisco, London and Paris, as well as a co-working stipend

✈️ 6 weeks of vacation (30 working days!)