Betterment

Betterment is a leading independent digital financial advisor, often referred to as a robo-advisor, that provides automated investment, retirement, and savings services. The company aims to make sophisticated financial planning accessible to everyone by leveraging technology to automate portfolio management, tax-loss harvesting, and asset allocation. By removing the traditional barriers to entry for wealth management, Betterment has become a significant player in the fintech space, catering to both individual retail investors and small businesses through its 401(k) offerings.