A digital-first health and fitness company offering integrated wellness solutions.
Company context
Cure.fit prompts can include culture, product, and business context from this profile.
Role targeting
Pair this profile with an open role to generate focused behavioral and technical questions.
Answer coaching
Practice responses, get feedback, and refine stories before applying or interviewing.
Cure.fit, now rebranded as Cult.fit, is a prominent Indian health and fitness technology company that provides an integrated wellness ecosystem. The platform combines physical fitness centers, online workout classes, mental wellness resources, and healthy food delivery services to offer a holistic approach to health management. By leveraging a digital-first strategy, the company has successfully scaled its operations to reach millions of users across India. The company's business model focuses on convenience and accessibility, allowing users to manage their fitness journey through a unified mobile application. Through its 'Cult' brand, it operates a vast network of fitness centers and provides high-quality digital content, making it one of the most recognized names in the South Asian health-tech sector.
To make fitness easy, fun, and accessible for everyone, helping people lead healthier lives through a holistic approach to wellness.
Founded
2016
Headquarters
Bengaluru, India
Employees
1000-5000
Industry
Health & Fitness Tech
Fast-paced environment that encourages rapid skill development.
Strong brand presence and innovative product culture.
High-pressure work environment due to aggressive growth targets.
Frequent organizational restructuring as the business model evolves.
Funding
Unicorn status
CEO
Naresh Krishnaswamy