Cure.fit

Cure.fit, now rebranded as Cult.fit, is a prominent Indian health and fitness technology company that provides an integrated wellness ecosystem. The platform combines physical fitness centers, online workout classes, mental wellness resources, and healthy food delivery services to offer a holistic approach to health management. By leveraging a digital-first strategy, the company has successfully scaled its operations to reach millions of users across India. The company's business model focuses on convenience and accessibility, allowing users to manage their fitness journey through a unified mobile application. Through its 'Cult' brand, it operates a vast network of fitness centers and provides high-quality digital content, making it one of the most recognized names in the South Asian health-tech sector.