Reflaunt

Reflaunt is a pioneering retail-tech company specializing in 'Resale-as-a-Service' (RaaS). Founded to bridge the gap between primary luxury retail and the secondary market, the company provides white-label infrastructure that allows fashion brands to integrate resale, recycling, and take-back programs directly into their own e-commerce ecosystems. By enabling brands to capture the secondary market, Reflaunt helps extend product lifecycles and keeps customer engagement within the brand's own digital environment. The company operates as a B2B partner, managing the complex logistics of the resale process—including item authentication, valuation, and photography—while connecting brands to a global network of second-hand marketplaces. With a strong focus on circular fashion, Reflaunt has established itself as a key player in the industry, partnering with major luxury entities such as Balenciaga, NET-A-PORTER, and Harvey Nichols to facilitate sustainable consumption models.

Reflaunt’s mission is to build a world of positive consumption by accelerating the transition to a circular fashion economy.

• Partnered with major global fashion entities including Balenciaga, NET-A-PORTER, and Harvey Nichols.
• Selected for prestigious programs such as LVMH’s 'Maison des startups' and the 'Fashion for Good' accelerator.
• Successfully expanded circular fashion operations into the Middle East through a partnership with the Chalhoub Group.
• Recognized as a leader in the 'Resale-as-a-Service' (RaaS) category for luxury retail.

Sources

• Official Reflaunt Website
• Crunchbase Profile