Synagie is an e-commerce enabler that helps brands manage their digital and omnichannel commerce across multiple platforms in the region.
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Synagie is a leading e-commerce enabler based in Singapore, providing end-to-end digital commerce solutions that help brands scale across Southeast Asia. By acting as an integrated back-office partner, the company manages the entire commerce value chain, including online store operations, digital marketing, customer service, and logistics. Their proprietary cloud-based platform unifies sales across major marketplaces, social commerce, and direct-to-consumer channels, allowing brands to navigate the complexities of the digital landscape with ease. Originally founded as a B2C retailer, the company successfully pivoted to a B2B2C model, becoming a critical partner for global brands such as Nike, L'Oréal, and Shiseido. Today, Synagie operates as a subsidiary of Synagistics, which is listed on the Hong Kong Stock Exchange. Beyond core commerce services, the company is committed to sustainability through its 'Greenify!' initiative and supports industry growth through the Synagie Commerce Academy, which focuses on digital commerce training and upskilling.
To positively impact the people we meet, the Partners we work with, and the Planet we call home, while making commerce better through agility, resilience, and a pursuit of excellence.
Founded
2014
Headquarters
Singapore, Singapore
Employees
200-500
Industry
Ecommerce
Exposure to high-growth e-commerce markets and major global brand partnerships
Strong focus on innovation and proprietary technology development
Fast-paced, high-pressure environment typical of the e-commerce enablement industry
Complexity of managing multi-channel operations across diverse regional markets
Funding
Publicly traded via parent company Synagistics (HKEX: 2562)
CEO
Clement Lee