CrowdFarming

CrowdFarming is a pioneering European foodtech company that operates a direct-to-consumer marketplace, effectively bridging the gap between organic farmers and end consumers. By removing traditional intermediaries, the platform allows farmers to sell their produce directly, ensuring better financial stability for producers while providing consumers with transparent, high-quality food sources. The company is built on a 'zero-stock' model, where produce is harvested only upon order, significantly reducing food waste and carbon emissions associated with traditional supply chains. Founded by brothers Gonzalo and Gabriel Úrculo, the company evolved from their personal experience revitalizing their family's orange farm in Valencia. Today, CrowdFarming serves as a comprehensive infrastructure provider for farmers, offering logistics, marketing, and technical support. Through its signature 'adoption' system, the platform has fostered a unique community where consumers can support specific trees, animals, or plots of land, further strengthening the connection between urban populations and rural agricultural practices.

To democratize and rethink the food supply chain by enabling direct sales from producers to consumers, making regenerative and organic farming profitable while reducing food waste and carbon emissions.

• Pioneered the 'adoption' model for agricultural products in Europe
• Acquired the French platform La Ruche qui dit Oui! in 2026
• Developed proprietary CrowdSender logistics software to optimize supply chain efficiency
• Significant reduction in food waste compared to traditional supermarket models
• Supported by major impact-focused investment firms

Sources

• Official CrowdFarming Website
• Crunchbase Profile